Lotte Undersea Kingdom

Visit an enchanted underwater world with whimsical experiences for kids of all ages

Rethink worked with Lotte's team to develop this 71,000 sq. ft. family entertainment center retrofitted into an existing retail space. Lotte requested a variety of concepts for their exisiting mascot characters, Lotty and Lorry. After choosing the underwater theme, Rethink developed an attraction program, a suite of concept art, and a graphic design package to tell the story of Lotty and Lorry's trip to this magical aquatic world. Lotte Undersea Kingdom opened in late 2016. You can check out video of this attraction here.


Seoul, South Korea

Concept design, graphic design, master planning, show set design, art direction, story & show writing