Strike Mixed Martial Arts Gym
A new concept for MMA gym design, combining the excitement of the sport with cutting-edge technology
The Strike Mixed Martial Arts Gym concept combines the amenities of modern premium gym design with the drama and excitement that the public associates with mixed martial arts bouts. Through a multi-layered design built around a central exhibition cage, even the most casual gymgoer will be inspired by the theatrical-quality lighting and sound design. In addition, levels of achievement, professional MMA content, and a tangible rewards structure encourage repeat visitation and high engagement.
Master planning, concept design, concept art, graphic design, programming