Stefan Lawrence
Creative Director

Stefan Lawrence brings over 14 years of experience in the themed entertainment, experiential marketing, and events industries to Rethink Leisure & Entertainment, LLC. Prior to joining Rethink, Stefan headed Stefan Rules!!!, a creative consultancy to companies such as Walt Disney Imagineering; The Walt Disney Company; The Hettema Group; The Bezark Company; Rhythm & Hues Special Projects; Mother New York; Rethink Attractions, LLC; Themed Entertainment Association (TEA); Dell; Time Warner; Virgin; Microsoft; Nintendo; MTV; Target; Red Bull; Diageo; and Stella Artois. Stefan served as Creative Director, Show Writer and Art Director on a number of projects, including several unannounced theme parks, resorts, mixed-use developments, experiential marketing events, tours, PR stunts, spectaculars, shows and conferences around the world.

Stefan’s varied projects include the following:

  • SATE 2014 (Co-Chair of TEA’s Storytelling, Architecture, Technology, Experience conference, Sarasota, FL)
  • SATE 2013 (Co-Chair, Savannah, GA)
  • High Roller (The Linq, Las Vegas)
  • The Optimist (an alternate reality game for Brad Bird’s Tomorrowland)
  • Wanda Wuhan Movie Culture Park (Wuhan, China)
  • Motiongate Dubai theme park (UAE)
  • Virgin Mobile US Launch (New York City)
  • Virgin Mobile Lady Gaga Tour (USA)
  • Xbox 360 US Launch (New York City)
  • Stella Artois Feast on Film (New York City)
  • Dell CES Keynote (Las Vegas)
  • mtvU Music Binge Tour (USA)
  • Alienware Tour (US & Japan)


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