A major theme park development designed with interactive, personalized experiences at its core
Rethink Leisure & Entertainment completed initial pre-concept work for Avatron Park, a cutting-edge theme park planned for Atlanta, Georgia. Rethink worked with the Avatron team to determine an appropriate program of attractions, retail and entertainment for the theme park, as well a pre-concept-level masterplan for the entire resort. In addition, Rethink developed attractions and shows based on Lionsgate film properties, including The Hunger Games, The Expendables, Now You See Me and Step Up, for presentation to the movie studio for approval. The entire design was developed with interactive, personalized attractions driving the guest experience.
Master planning, concept art, concept design, IP consultation, graphic design, show writing